Importance of Trademark for your Business

Due to the competitive market and diverse socio-economic scenario doing business in India is always challenging. Besides, the advent of technology and flourishing startup culture has changed the dynamic of the business landscape in India, resultant competition is surging among businesses. In today’s competitive market establishing business and protecting its brand value are essential. Here protection of brand is necessary, thereby competitors could not take advantage and promote their products in name of genuine business owners. This is where the importance of trademark comes into the picture. This post aims to highlight the significance of trademarks in branding. Following points describe the importance of trademark in branding.


Trademark builds the separate identity of brands:

Trademark registration or TM registration ensures security and establishes the separate identity of brands. By trademarking a business name, business owners make their services and products unique in terms of their competitors and become their intellectual property. Trademark services prevent rivals from copying or stealing their brand.

Trademark is a valuable asset for the organization:

There is great importance of trademark registration in developing the company’s repute and marketing strategy. Trademark enhances a brand’s credibility and recognition to draw in more consumers. Trademarks play a great role when a business wants to:

  1.           Diversify its products or services,
  2.          Branch into franchising through licensing, and
  3.            Attain more value by putting itself up for sale.

Apart from the above two advantages of trademark registration, some other advantages of trademark services are: trademark provides an exclusive right to owner; trademark works as intangible assets for business owners and protects the brand for a long time. In India, it is crucial for business owners to ensure the safety of brands, therefore important to have a trademark registration in India.

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