Importance of Trademark for your Business
Due to the competitive market and diverse socio-economic scenario doing business in India is always challenging. Besides, the advent of technology and flourishing startup culture has changed the dynamic of the business landscape in India, resultant competition is surging among businesses. In today’s competitive market establishing business and protecting its brand value are essential. Here protection of brand is necessary, thereby competitors could not take advantage and promote their products in name of genuine business owners. This is where the importance of trademark comes into the picture. This post aims to highlight the significance of trademarks in branding. Following points describe the importance of trademark in branding. Trademark builds the separate identity of brands: Trademark registration or TM registration ensures security and establishes the separate identity of brands. By trademarking a business name, business owners make their services and prod...